Overview
Building sales is the lifeblood of any company and to remain in business, we need to consistently generate more sales. At the same time we need to ensure that we remain a profitable business through effective management of our resources and translation of increased sales into additional profit. This one day workshop is designed to help learners look at alternative ways of analysing restaurant sales and profit performance in order to be able to
develop restaurant specific plans to improve restaurant sales & / or improve Profitability.
Who Should Attend:
Multi-Unit Managers: Responsible for overseeing multiple locations and ensuring the consistency of operations, quality, and customer service across various branches.
Staff Managers: Individuals managing day-to-day staff operations and workforce efficiency, playing a crucial role in maintaining service standards.
QSR Support Staff in Senior Management Roles: This includes senior-level roles that provide operational and strategic support, such as Operations Directors, HR Managers, Area Supervisors, and Supply Chain Managers.
Structure and Curriculum
Participants will review the impact of delivering their Customer Promise on restaurant sales & profitability. The session will highlight the need for excellence in operational standards before any attempt is made to drive restaurant sales and profitability.
Continuous Improvement Cycle:
Participants will be introduced to a seven-step process designed to help them formulate plans based on analysis of restaurant data during the workshop. The end of workshop learning contract is based on the Continuous Improvement Cycle model.
Restaurant Merchandising Zones:
In this session we will review how customers gain exposure to the most restaurants and the role of the Management team in maintaining or enhancing a positive image. We will identify the restaurant merchandising zones and also discuss the importance and impact of Zero Defect Execution on sales, profitability and brand consistency.
Sales & profit drivers:
Learners will be introduced to detailed ways of : restaurant sales and profitability in order to be able to have a better understanding of what a Restaurant Manager can do to improve both.
Participants will analyse their own restaurant data and have the opportunity to compare their restaurant performance with similar restaurants (a process known as benchmarking), in order to help formulate plans for improving sales and profitability. Delegates will be given tracking sheets to monitor these sales and profit drivers back in the restaurant.
Sales mix analysis:
This session highlights the importance of regular reviews of a restaurant‘s sales mix in order to set targets on key sales and profit drivers. Managers will leave with the understanding that a lot can be achieved within the four walls of a restaurant without huge promotional cost, but rather a focused approach to building sales and profitability.
Trading area Survey & Analysis:
In this session we will review a tool that enables us to gain an insight into what is happening in and around our restaurant – the Trading Area Survey. Managers will review all the questions on the survey, then identify ways to use the information generated from the survey to develop sales building and profitability plans. Particular emphasis is put on monitoring operational excellence and implementing local marketing opportunities. Learners will have an opportunity to review their own restaurant surveys with other delegates in class and share ideas on how to capitalise on any opportunities that may exist in their restaurant.
Local Restaurant Marketing (LRM):
The session is designed to ensure that delegates understand the importance of having proper controls in place in order to gain the best flow through profit from any increases in sales. We will review the importance of thorough planning of any LRM activity, including the need to calculate
breakeven points before any LRM activity is executed. Participants will also understand the benefits of evaluating the success or failure of any Local Restaurant Marketing (LRM) activities on future LRM plans.
Action Planning and Summary
Throughout the workshop, delegates will be given time to review their ownrestaurant performance and formulate plans on what they will do with the information generated on return to the restaurant. All learners will be given tracking forms to monitor progress on the key sales and profit performance indicators.
Mode of Delivery: In Person
Location: TBA
Date: 18th June, 2025
Fee: 265,000 (Excluding Tax)